I think he's exactly right. They were pushing it with Bomb, but saved by the Vertigo.
NLOTH failed because IMO they tried to re-write Vertigo with Boots.
I think the music landscape may be changing again. Sucess of Adele may hint people are getting sick of Gaga and the rest of manufactured pop brigade. And I don't think it's "I want to compete with Bieber", it's more along the lines of "let's give kids some alternative to empty pop". I'm reminded of the same ambition in the younger Bono's quote of "we want to compete with the music on the charts, because I do think we're better".
I Agree with you about people becoming sick of the manufactured pop stuff, my teenager has grown out of that Beiber thank goodness (though ive been theres a new album soon so who knows!).& im lucky that thay all ways thought Gaga sucked, (ive been told by friends who work at the ticket sales place that are handling ticket sales for her current tour in Australia that her sales have been rather slow!).
I think Adele has helped turn the tide in music with people deciding that thay want real music not cookie cutter stuff, ied also say that Taylor Swift has also been one turing the change as well. Friends of mine went & saw her the other night thay were raving about her, my teen daughter & friends also went & loved her, i also saw that she was the Highest money earner in music in the last 12months according to billboard, U2 came in second.
Even the teens have been getting into Foo Fighters, it makes me laugh we my daughter tells me how funny & good Dave is.She does have a intrest in U2 & so do her friends, yes it maybe because of there parents but its a gunine intrest in what thay do there are some kids out there that do apperciate real music. Thats why i feel if the boys did an album EP or what ever soon thay maybe able to get the timeing right again.
But the other big thing in teen world at the moment is One Direction a boy band like most of us would rember from the past. all though there anoying & cheesey thay seam to have normal type songs (what ever that means),