Author Topic: “U2 ARE now very close to irrelevance” - Bono to Irish Times, Sept 10, 2011  (Read 14726 times)

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Offline theocean

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I like hearing about reaching out to smaller venues maybe....

i know i've heard the stones did that in there later years, surprise shows at bars...

fans love it...makes the city cops go crazy too!!!!! :D :D :D

Just hope we can all gets a heads up on this forum if it ever happens in each of our towns!!!

Hey Bono, you are welcome to play on my property in New York!!!! :D :D :D :D

Offline jick

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Quote
"...we need to matter in the small places"

Bono is just doing advance promotion because U2's next tour will surely be arenas.


Quote
Bono also talked about his “meglomania” and admitted that the other three band members did have difficulties with his behaviour.

Portray the band as having tensions and "difficulties" because it ties up well with the Achtung Baby period which they are promoting, especially that film which will surely deal with internal conflict within the band during the sessions.

Bono is just doing his usual promotional shtick.  Nothing to panic about.

Cheers,

J
 


Offline Johnny Feathers

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If I recall correctly, they released a single called " Get on your boots" not too long ago. How did that work out in terms of keeping them relevant ?   ;)

Very true  ;D.

But seriously, if they want to stay "relevant", or to become "relevant" again, they need to start appealling to a wider audience, which means writing and releasing strong singles that chart well.

The sad thing is that U2 have been losing their relevancy for the past decade; that is, longer than a lot of people on this forum have been fans. Also, this isn't the first time that the relevancy issue has been mentioned by the band. I remember one of the members saying in an interview during the HTDAAB campaign (can't remember who, or where it was published/aired) that the band were finding it increasingly difficult to stay relevant in the current climate. It was also mentioned after "Rattle & Hum" and again shortly after NLOTH was released. (But not in that order!!  ;D)
"ATYCLB" had one ripper of a single (in BD), and three perfectly adequate follow-ups which all charted well. "Bomb" had two strong singles in COBL and SYCMIOYO, and the record buying public (in this neck of the woods, at least) agreed. NLOTH had, in my opinion, none. And the record buying public also agreed.

How many strong singles did JT and AB have? The singles off these albums are instantly recognizable to those who consider themselves fans of music. But the singles from the last three albums (with the exception of Beautiful Day), are not as iconic. There's a pattern emerging here, and it's becoming more apparent with each album that is released.

I think they are (or were) more of a singles band than they would care to admit.

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My 2 cents.  :)

I'd agree, "relevance", in terms of popular media and airplay, means hit singles.  But what makes U2 great, in my opinion, isn't the fact that they have Pride and With Or Without You and One in their catalog.  It's the fact that those albums also have A Sort of Homecoming, One Tree Hill, and Until the End of the World on them.  Great songs that AREN'T singles, and didn't define the band to a wider audience.  Stuff that's not on the greatest hits packages.  I say they screw chasing hit singles and "relevance", and pursue what's made them great to begin with.  Solid albums, actually ABOUT something, that make you sing, and dance, and THINK.  HTDAAB is probably the closest they came to having hit singles with little else to back them up.  (NLOTH failed in both regards.)  Create great albums, don't worry about chasing the young, hit single market, and they'll have me back.

Offline excidence

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If I recall correctly, they released a single called " Get on your boots" not too long ago. How did that work out in terms of keeping them relevant ?   ;)

What you may not be aware of, smart guy, is that to large numbers of people around the world, boots and the putting on or taking off of boots is a very big issue. For such people it might even be said that there is no greater issue. That single made it clear that U2 is not afraid to address issues that are close to the hearts and/or feet of their fans and/or footwear fanatics around the world.

Offline zootv

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If I recall correctly, they released a single called " Get on your boots" not too long ago. How did that work out in terms of keeping them relevant ?   ;)

What you may not be aware of, smart guy, is that to large numbers of people around the world, boots and the putting on or taking off of boots is a very big issue. For such people it might even be said that there is no greater issue. That single made it clear that U2 is not afraid to address issues that are close to the hearts and/or feet of their fans and/or footwear fanatics around the world.


LMAO!!! ;D ;D ;D ;D ;D ;D ;D ;D

Offline Springbok

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Maybe trying to create hit singles will be a good thing for U2. If U2 are not a hit singles band but an Album's band, trying to create hit singles will force them to re-invent themselves. Maybe it will be the catalyst they need to achieve 2 objectives - cretaing hit singles and being more relevant. They can always go back to their comfort zone after at least trying to become more popular. Why should it be seen as a bad thing - whatever direction they decide to go in, some people will be unhappy about it and other will be ecstatic about it. I'm more interrested in the growth the band will experience from trying to do something that they are not so comfortable with.

Offline dirtdrybonesandstone

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I think its time for a heavy duty concept album.     

Offline satellitedog01

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Maybe trying to create hit singles will be a good thing for U2. If U2 are not a hit singles band but an Album's band, trying to create hit singles will force them to re-invent themselves. Maybe it will be the catalyst they need to achieve 2 objectives - cretaing hit singles and being more relevant. They can always go back to their comfort zone after at least trying to become more popular. Why should it be seen as a bad thing - whatever direction they decide to go in, some people will be unhappy about it and other will be ecstatic about it. I'm more interrested in the growth the band will experience from trying to do something that they are not so comfortable with.

They've been trying to create hit singles for 12-20 years. They are pretty hit and miss.

Offline The Exile

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If U2 were truly an "albums band" as Edge claims, then they would have released Songs of Ascent instead of shelving it for not being radio-friendly enough. Also, they wouldn't have pulled NLOTH at the last minute to make it more radio-friendly and lilly-white.

Offline satellitedog01

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Quite true, but they've been going for the charts with all of their '00s output, probably 'coz the first Best-Of worked out well for them.

Offline The Exile

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Exactly. I love 'em, but sometimes these guys are so out of touch it's not even funny. They can be very poor self-diagnosticians, too.

Offline satellitedog01

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Let's hope they get it right this time around.

Offline DGordon1

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If U2 were truly an "albums band" as Edge claims, then they would have released Songs of Ascent instead of shelving it for not being radio-friendly enough. Also, they wouldn't have pulled NLOTH at the last minute to make it more radio-friendly and lilly-white.

Both those points are conjecture though. I'd say they're more an albums band than a singles band, although they've been more focussed on releasing big singles imo since they release Discotheque.

Offline Johnny Feathers

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I think its time for a heavy duty concept album.     

The idea sounds laughable, and Bono would probably veto the idea outright, except for the fact that all of their best albums are practically "concept albums" as it is.  Seriously...every album of theirs before HTDAAB is thematic almost to the point of being a concept.  They just don't follow a narrative, like the Wall or whatever.  In fact, Achtung Baby has been interpreted as HAVING a narrative, practically.  The book from the 33 1/3 series goes well into that.

Offline singnomore

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Exactly. I love 'em, but sometimes these guys are so out of touch it's not even funny. They can be very poor self-diagnosticians, too.

I don't think they are as out of touch as you suggest - i think they engineer things to death in the pursuit of perfection. That doesn't make them out of touch - perhaps self obsessive or perfectionist but you don't get to where they are with being out of touch