It's only a disaster if you were dumb enough to buy at $38.
Anyone here ever actually bought anything via an ad on facebook ?
One of the big 3 automakers, can't remember which, has already deemed advertising on facebook to be a waste of time and money, I'm sure they won't be the last.
There's been rumblings about the effectiveness of their ads in a lot of circles, I wouldn't be surprise if this ws at $15 by year's end.
If i were a betting man I'd have shorted as much as I would have been legally allowed to.