Beats by Dre are a pair of overpriced hyped POS, don't buy them, get an AKG or Sennheiser.
U2 never should've done corporate sponsorship/co-branding, it does hurt their integrity. The more they act like a brand themselves, the less I am able to care about their music. I wish Popmart/young Bono could time travel and kick 2012 Bono's ass. Just in retribution.