If a new album is indeed on the horizon, I hope U2 break the mold and not go so overboard with shameless self promotion like they did the last two albums. The impromptu concert in KMart was kinda cool back when Pop was released. But the week on Letterman and the concert on the Today show was ridiculous, as was the events where U2 invited a bunch of reviewers to a one listen party so they could write reviews and create buzz. I really look back on the Today show concert with disdain. Do you remember the students all waiving their new copies of No Line for the camera? I would not be surprised if they were instructed to waive them visibly as much as possible. If the music is good (I have my doubts), we will get the message. We don't need it shoved down our throats. Just release a good single two months before the album is released. If the song is good, it will create buzz on its own.