I'm digging the catchy melodies of SOI. The personal nature of the lyrics (there are less cringe worthy ones than some on the past few albums) make SOI great. One of the criticisms of the album is that there is not enough Edge, it's just classic Edge guitar, and/or there's no 90s experimental Edge sound.
Dave Fanning brings this up in his recent interview (around the 20 minute mark) and even plays the intros to "Zoo Station" and "The Fly" to Bono and asks him about it and experimental production.
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Bono seems a bit annoyed in his response. First, he responds that this album is different and U2 has never before sounded like "The Troubles" for example.
However, my favorite quote is when Bono says, "Why is it not like Zoo Station? Why is not like Zooropa? It is not an experimental album. It's an album of songs. That's what we want. We do what we want. Our last album was full of experimentation. This is a different kind of experimentation...it is as easy for me to blow your mind sonically...set off fireworks sonically. U2 can do that all day. We did it in the 90s. We did it our last album a bit. WE'LL DO IT ON THE NEXT ALBUM EVEN MORE. But this is about songs. They are very difficult."
I'm excited for Songs of Experience. If the band can have great tunes with catchy melodies, heartfelt/personal lyrics, AND the experimental sonic sounds of the 90s, I'd be a very happy listener.