Author Topic: Could U2's New Album Sell Less Then NLOTH ?  (Read 15794 times)

0 Members and 1 Guest are viewing this topic.

Offline johno11

  • Refugee
  • *
  • Posts: 274
Could U2's New Album Sell Less Then NLOTH ?
« on: March 10, 2013, 06:28:24 PM »
Just putting it out there, let's say U2's next album has great reviews (NLOTH did have at time of release) and the press are calling it a return to form etc. Do we think it would be a big seller ?, I just can't see them having another single crack the top 10 in singles charts (which we know is important to Bono and the band).

I'm sure the next album will have strong sales in the first month and hit number one in album charts in most countries, but disappear soon after.

Anyway was just wondering what other fans think.



Offline Thunder Peel

  • Up With the Sun
  • ***
  • Posts: 5,549
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #1 on: March 10, 2013, 06:32:53 PM »
It's hard to say. I think album sales in general have gone down for most artists. I believe it'll do well initially and come with great excitement but I think the days of selling 10 million albums is over. People just aren't buying that much music anymore (opting for singles and streaming instead), with only the diehard fans willing to shell out money for a complete album.

I hope it sells well but I don't believe sales are indicative of quality.

Offline Johnny Feathers

  • Elevated
  • ***
  • Posts: 4,023
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #2 on: March 10, 2013, 06:34:56 PM »
In U2's position, reviews claiming a "return to form" are guaranteed with every release.  Just wait for the 4-or-5 star review from Rolling Stone, by Jann Wenner.  (I could probably write it now.)  I don't think the public at large is waiting for the critics to approve of a new album before they buy it--the first single will be huge in determining the reception.

Offline Tumbling Dice

  • Drowning Man/Woman
  • ***
  • Posts: 22,131
  • I won't pay the usual fee
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #3 on: March 10, 2013, 06:45:38 PM »
It all depends on the strength of the lead single in grabbing attention.


Offline So Cruel

  • Elevated
  • ***
  • Posts: 4,163
  • it ain't no sin to be glad that you're alive
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #4 on: March 10, 2013, 08:11:56 PM »
If the lead single grabs people like Vertigo or Beautiful Day did, it has a chance to sell a lot. If the lead single is as bad as Boots was, the album will sell to U2 fans and not many others.

Offline AchtungPop

  • Staring at the Sun
  • **
  • Posts: 1,424
  • Walk On
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #5 on: March 10, 2013, 08:37:16 PM »
Guarantee it goes Platinum. Would be difficult to go above that, because most don't nowadays. I think it could possibly sell more worldwide though.

Offline andrei

  • Babyface
  • *
  • Posts: 38
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #6 on: March 10, 2013, 09:44:38 PM »
I can safely say it will sell less copies than NLOTH....no matter how good it is. People just don't buy albums anymore they're too easy to download for free

Offline bethere

  • Running to Stand Still
  • **
  • Posts: 1,182
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #7 on: March 10, 2013, 10:35:45 PM »
You are not allowed to view links. Register or Login
Just putting it out there, let's say U2's next album has great reviews (NLOTH did have at time of release) and the press are calling it a return to form etc. Do we think it would be a big seller ?, I just can't see them having another single crack the top 10 in singles charts (which we know is important to Bono and the band).

I'm sure the next album will have strong sales in the first month and hit number one in album charts in most countries, but disappear soon after.

Anyway was just wondering what other fans think.


Well, thats what almost all albums do these days. Every year on average, they sell LESS and LESS. NLOTH lower total sales than ATYCLB and HTDAAB was mainly a function of the decline in all sales across the music industry. The music industry has been collapsing since 2001, but the rate of collapse really sped up after 2005.

             In 2001, 100 album in the United States sold 1 million copies or more. In 2012, only 10 albums in the United States sold 1 million copies or more. Thats a 90% decline in million selling albums in just 11 years. The reason for this is because people, year after year, get easier access to free music as well as becoming more accustomed to it.

Here were the top 30 best selling albums in the United States last year:

TOP SELLING ALBUMS IN THE UNITED STATES FOR 2012

01   -    4,414,047    -   21   -   Adele
02   -    3,107,249    -   RED   -   Taylor Swift   
03   -    1,615,604    -   UP ALL NIGHT   -   One Direction   
04   -    1,463,352    -   BABEL   -   Mumford & Sons   
05   -    1,339,652    -   TAKE ME HOME   -   One Direction   
06   -    1,323,605    -   BELIEVE   -   Justin Bieber
07   -    1,202,779    -   BLOWN AWAY   -   Carrie Underwood   
08   -    1,104,835    -   TAILGATES AND TANLINES   -   Luke Bryan   
09   -    1,071,047    -   TUSKEGEE   -   Lionel Richie   
10   -    1,023,988    -   NIGHT TRAIN   -   Jason Aldean   
11   -    988,153    -   OVEREXPOSED   -   Maroon 5   
12   -    944,681    -   THE TRUTH ABOUT LOVE   -   Pink   
13   -    903,075    -   SOME NIGHTS   -   Fun.   
14   -    886,303    -   THE GREATEST HITS   -   Whitney Houston   
15   -    858,257    -   MERRY CHRISTMAS BABY   -   Rod Stewart   
16   -    785,417    -   PINK FRIDAY: ROMAN RELOADED   -   Nicki Minaj   
17   -    763,742    -   CHIEF   -   Eric Church
18   -    763,400    -   NOW 41   -   Various   
19   -    718,447    -   UNCAGED   -   Zac Brown Band   
20   -    717,790    -   19   -   Adele   
21   -    700,344    -   MAKING MIRRORS   -   Gotye
22   -    698,286    -   TAKE CARE   -   Drake
23   -    693,343    -   THE LUMINEERS   -   Lumineers   
24   -    655,311    -   EL CAMINO   -   Black Keys
25   -    644,670    -   SIGH NO MORE   -   Mumford & Sons
26   -    641,860    -   TEENAGE DREAM   -   Katy Perry
27   -    621,694    -   CHRISTMAS   -   Michael Buble   
28   -    605,065    -   TORNADO   -   Little Big Town   
29   -    594,374    -   MY KINDA PARTY   -   Jason Aldean   
30   -    592,286    -   WELCOME TO THE FISHBOWL   -   Kenny Chesney   



Also, take a look at this comparison between the top 10 selling albums worldwide of 2009 and the top 10 selling albums worldwide of 2012:

TOP 10 SELLING ALBUMS WORLDWIDE OF 2009

01. Susan Boyle - I Dreamed A Dream - 6.0 million copies
02. Lady GaGa - The Fame (Monster) - 5.9 million copies
03. Black Eyed Peas - The E.N.D. - 4.6 million copies
04. Taylor Swift - Fearless - 4.2 million copies
05. Michael Jackson - Thriller - 4.0 million copies
06. Michael Jackson - Number Ones - 3.6 million copies
07. U2 - No Line On The Horizon - 3.5 million copies
08. Kings Of Leon - Only By The Night - 3.5 million copies
09. Michael Bublé - Crazy Love - 3.3 million copies
10. Beyoncé - I Am... Sasha Fierce - 3.2 million copies


TOP 10 SELLING ALBUMS WORLDWIDE OF 2012

01. Adele - 21 - 9.2 million copies
02. Taylor Swift - Red - 3.8 million copies
03. One Direction - Up All Night - 3.6 million copies
04. Lana Del Rey - Born To Die - 2.9 million copies
05. One Direction - Take Me Home - 2.9 million copies
06. Mumford & Sons - Babel - 2.7 million copies
07. Pink - The Truth About Love - 2.4 million copies
08. Justin Bieber - Believe - 2.3 million copies
09. Coldplay - Mylo Xyloto - 2.2 million copies
10. Maroon 5 - Overexposed  - 2.0 million copies


                                    So, if the next U2 album receives the same radio airplay, exposure, etc as NLOTH did, then it will most likely sell less, because the overall market has shrunk since 2009 when NLOTH was released. Notice above what the #7 album did WORLDWIDE in 2009 VS the #7 album in 2012. The #7 album worldwide in 2012 sold 2.4 million copies, more than a million copies less than NLOTH sold in worldwide in 2009. Were at the point now where in order to have one of the most popular albums of the year, make the global top 10, you need to sell 2 million copies. Its a very different market place from five years ago, and light years different than 10 or 12 years ago.

Offline bethere

  • Running to Stand Still
  • **
  • Posts: 1,182
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #8 on: March 10, 2013, 10:44:01 PM »
You are not allowed to view links. Register or Login
If the lead single grabs people like Vertigo or Beautiful Day did, it has a chance to sell a lot. If the lead single is as bad as Boots was, the album will sell to U2 fans and not many others.

               Ironically, it may actually take a Vertigo or Beautiful Day in order to just match NLOTH sales from 2009 let alone surpass them. If the next album were to sell what NLOTH did back in 2009, it would be a major success, and could give U2 the top selling album of the year worldwide!

Offline Thunder Peel

  • Up With the Sun
  • ***
  • Posts: 5,549
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #9 on: March 10, 2013, 11:25:04 PM »
A hit single might interest people in the album, although it could also lead to people simply downloading the single and skipping on the album. There are people out there who just won't buy an album, no matter how good a song might be.

Offline bethere

  • Running to Stand Still
  • **
  • Posts: 1,182
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #10 on: March 10, 2013, 11:29:01 PM »
You are not allowed to view links. Register or Login
A hit single might interest people in the album, although it could also lead to people simply downloading the single and skipping on the album. There are people out there who just won't buy an album, no matter how good a song might be.

                There are also people that download songs and even albums without paying a cent for them. NLOTH was leaked on the internet in the days just prior to its release, but then again most albums are these days. All it takes is one person to upload the album and then it spreads like wildfire.

Offline Thunder Peel

  • Up With the Sun
  • ***
  • Posts: 5,549
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #11 on: March 10, 2013, 11:33:09 PM »
You are not allowed to view links. Register or Login
                There are also people that download songs and even albums without paying a cent for them. NLOTH was leaked on the internet in the days just prior to its release, but then again most albums are these days. All it takes is one person to upload the album and then it spreads like wildfire.

True. The album was streaming from the band's website before launch as well, which may have led to people listening in and then skipping on actually buying the record. There are too many ways to listen to music these days without paying for it.

Offline jick

  • Precious Stone
  • ***
  • Posts: 2,753
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #12 on: March 11, 2013, 07:06:57 AM »
Chances are it really will sell less based on the market now, no matter how well-promoted it is or how good the contents are.

Cheers,

J

Offline JTBaby

  • Elevated
  • ***
  • Posts: 4,286
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #13 on: March 11, 2013, 07:14:53 AM »
Without a Vertigo or Beautiful Day to bring in the casual fans , it will sell less for sure.

They've already done an apple and a rim tie in. time for adroid-based theme. Maybe link their OS names to Bono's expanding waistline.


Offline Tumbling Dice

  • Drowning Man/Woman
  • ***
  • Posts: 22,131
  • I won't pay the usual fee
Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #14 on: March 11, 2013, 08:40:38 AM »
You are not allowed to view links. Register or Login
01. Adele - 21 - 9.2 million copies
02. Taylor Swift - Red - 3.8 million copies
03. One Direction - Up All Night - 3.6 million copies
04. Lana Del Rey - Born To Die - 2.9 million copies
05. One Direction - Take Me Home - 2.9 million copies
06. Mumford & Sons - Babel - 2.7 million copies
07. Pink - The Truth About Love - 2.4 million copies
08. Justin Bieber - Believe - 2.3 million copies
09. Coldplay - Mylo Xyloto - 2.2 million copies
10. Maroon 5 - Overexposed  - 2.0 million copies


U2 have got a lot more fans than Adele.