Author Topic: Could U2's New Album Sell Less Then NLOTH ?  (Read 16038 times)

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Offline Fastcars12

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #165 on: March 16, 2013, 06:09:56 AM »
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Yes, but Bono has made it clear his definition of "greatness" is measured by getting on radio and being played in clubs. He's yearning for popularity he's simply not going to get unless he's prepared to compromise the band's musical integrity to unrecognizable levels.

Not really.  Achtung Baby was extremely popular and they didn't compromise the band's musical integrity making it.

The reality is that if U2 make a truly great album again, it like as not will get played a lot on the radio.  I don't know about clubs though.

             There are a group of fans that left the band with Achtung Baby. Claimed the band soldout. You find these people every now and then when they say "U2 has not done anything good since the Joshua Tree". This was not a very large group, but it was there. Whenever there is a change in U2's music direction there is always a segment of U2 fans that is disappointed and some of them stop being fans.

I bring this up from time to time to time. I remember them laughing at the Fly and ripping WGRYWH for the "Can we still be friends" line. I also remember people saying that U2 needed the TV props because the AB songs were weak live. lol. Obviously they were wrong. People will always have their opinions.

Offline Johnny Feathers

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #166 on: March 16, 2013, 09:41:52 AM »
Fun fact: I think in the critics poll in Rolling Stone magazine, Zoo TV was mentioned as one of the best tours of the year, and also one of the worst.  People were very divided on it at the time.

Offline who922

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #167 on: March 18, 2013, 01:30:17 PM »
That list tells me that Country music fans aren't nearly as apt to download free music and opt to pay for it!!  SWift, Underwood, Bryan, Ritchie, Aldean and to an extent Mumford.


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Just putting it out there, let's say U2's next album has great reviews (NLOTH did have at time of release) and the press are calling it a return to form etc. Do we think it would be a big seller ?, I just can't see them having another single crack the top 10 in singles charts (which we know is important to Bono and the band).

I'm sure the next album will have strong sales in the first month and hit number one in album charts in most countries, but disappear soon after.

Anyway was just wondering what other fans think.


Well, thats what almost all albums do these days. Every year on average, they sell LESS and LESS. NLOTH lower total sales than ATYCLB and HTDAAB was mainly a function of the decline in all sales across the music industry. The music industry has been collapsing since 2001, but the rate of collapse really sped up after 2005.

             In 2001, 100 album in the United States sold 1 million copies or more. In 2012, only 10 albums in the United States sold 1 million copies or more. Thats a 90% decline in million selling albums in just 11 years. The reason for this is because people, year after year, get easier access to free music as well as becoming more accustomed to it.

Here were the top 30 best selling albums in the United States last year:

TOP SELLING ALBUMS IN THE UNITED STATES FOR 2012

01   -    4,414,047    -   21   -   Adele
02   -    3,107,249    -   RED   -   Taylor Swift   
03   -    1,615,604    -   UP ALL NIGHT   -   One Direction   
04   -    1,463,352    -   BABEL   -   Mumford & Sons   
05   -    1,339,652    -   TAKE ME HOME   -   One Direction   
06   -    1,323,605    -   BELIEVE   -   Justin Bieber
07   -    1,202,779    -   BLOWN AWAY   -   Carrie Underwood   
08   -    1,104,835    -   TAILGATES AND TANLINES   -   Luke Bryan   
09   -    1,071,047    -   TUSKEGEE   -   Lionel Richie   
10   -    1,023,988    -   NIGHT TRAIN   -   Jason Aldean   
11   -    988,153    -   OVEREXPOSED   -   Maroon 5   
12   -    944,681    -   THE TRUTH ABOUT LOVE   -   Pink   
13   -    903,075    -   SOME NIGHTS   -   Fun.   
14   -    886,303    -   THE GREATEST HITS   -   Whitney Houston   
15   -    858,257    -   MERRY CHRISTMAS BABY   -   Rod Stewart   
16   -    785,417    -   PINK FRIDAY: ROMAN RELOADED   -   Nicki Minaj   
17   -    763,742    -   CHIEF   -   Eric Church
18   -    763,400    -   NOW 41   -   Various   
19   -    718,447    -   UNCAGED   -   Zac Brown Band   
20   -    717,790    -   19   -   Adele   
21   -    700,344    -   MAKING MIRRORS   -   Gotye
22   -    698,286    -   TAKE CARE   -   Drake
23   -    693,343    -   THE LUMINEERS   -   Lumineers   
24   -    655,311    -   EL CAMINO   -   Black Keys
25   -    644,670    -   SIGH NO MORE   -   Mumford & Sons
26   -    641,860    -   TEENAGE DREAM   -   Katy Perry
27   -    621,694    -   CHRISTMAS   -   Michael Buble   
28   -    605,065    -   TORNADO   -   Little Big Town   
29   -    594,374    -   MY KINDA PARTY   -   Jason Aldean   
30   -    592,286    -   WELCOME TO THE FISHBOWL   -   Kenny Chesney   



Also, take a look at this comparison between the top 10 selling albums worldwide of 2009 and the top 10 selling albums worldwide of 2012:

TOP 10 SELLING ALBUMS WORLDWIDE OF 2009

01. Susan Boyle - I Dreamed A Dream - 6.0 million copies
02. Lady GaGa - The Fame (Monster) - 5.9 million copies
03. Black Eyed Peas - The E.N.D. - 4.6 million copies
04. Taylor Swift - Fearless - 4.2 million copies
05. Michael Jackson - Thriller - 4.0 million copies
06. Michael Jackson - Number Ones - 3.6 million copies
07. U2 - No Line On The Horizon - 3.5 million copies
08. Kings Of Leon - Only By The Night - 3.5 million copies
09. Michael Bublé - Crazy Love - 3.3 million copies
10. Beyoncé - I Am... Sasha Fierce - 3.2 million copies


TOP 10 SELLING ALBUMS WORLDWIDE OF 2012

01. Adele - 21 - 9.2 million copies
02. Taylor Swift - Red - 3.8 million copies
03. One Direction - Up All Night - 3.6 million copies
04. Lana Del Rey - Born To Die - 2.9 million copies
05. One Direction - Take Me Home - 2.9 million copies
06. Mumford & Sons - Babel - 2.7 million copies
07. Pink - The Truth About Love - 2.4 million copies
08. Justin Bieber - Believe - 2.3 million copies
09. Coldplay - Mylo Xyloto - 2.2 million copies
10. Maroon 5 - Overexposed  - 2.0 million copies


                                    So, if the next U2 album receives the same radio airplay, exposure, etc as NLOTH did, then it will most likely sell less, because the overall market has shrunk since 2009 when NLOTH was released. Notice above what the #7 album did WORLDWIDE in 2009 VS the #7 album in 2012. The #7 album worldwide in 2012 sold 2.4 million copies, more than a million copies less than NLOTH sold in worldwide in 2009. Were at the point now where in order to have one of the most popular albums of the year, make the global top 10, you need to sell 2 million copies. Its a very different market place from five years ago, and light years different than 10 or 12 years ago.

Offline JTBaby

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #168 on: March 18, 2013, 01:32:04 PM »
Either that or they aren't as tech savvy


Offline Tumbling Dice

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #169 on: March 18, 2013, 01:34:48 PM »
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That list tells me that Country music fans aren't nearly as apt to download free music and opt to pay for it!!  SWift, Underwood, Bryan, Ritchie, Aldean and to an extent Mumford.

Good point.  Some categories of music fans are less likely to thieve music than others.  Country fans are probably more honest than most.  Similiarly, U2's legion of real fans are inclined to buy a copy of their new album than steal it.


Offline bethere

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #170 on: March 18, 2013, 05:50:45 PM »
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That list tells me that Country music fans aren't nearly as apt to download free music and opt to pay for it!!  SWift, Underwood, Bryan, Ritchie, Aldean and to an extent Mumford.


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Just putting it out there, let's say U2's next album has great reviews (NLOTH did have at time of release) and the press are calling it a return to form etc. Do we think it would be a big seller ?, I just can't see them having another single crack the top 10 in singles charts (which we know is important to Bono and the band).

I'm sure the next album will have strong sales in the first month and hit number one in album charts in most countries, but disappear soon after.

Anyway was just wondering what other fans think.


Well, thats what almost all albums do these days. Every year on average, they sell LESS and LESS. NLOTH lower total sales than ATYCLB and HTDAAB was mainly a function of the decline in all sales across the music industry. The music industry has been collapsing since 2001, but the rate of collapse really sped up after 2005.

             In 2001, 100 album in the United States sold 1 million copies or more. In 2012, only 10 albums in the United States sold 1 million copies or more. Thats a 90% decline in million selling albums in just 11 years. The reason for this is because people, year after year, get easier access to free music as well as becoming more accustomed to it.

Here were the top 30 best selling albums in the United States last year:

TOP SELLING ALBUMS IN THE UNITED STATES FOR 2012

01   -    4,414,047    -   21   -   Adele
02   -    3,107,249    -   RED   -   Taylor Swift   
03   -    1,615,604    -   UP ALL NIGHT   -   One Direction   
04   -    1,463,352    -   BABEL   -   Mumford & Sons   
05   -    1,339,652    -   TAKE ME HOME   -   One Direction   
06   -    1,323,605    -   BELIEVE   -   Justin Bieber
07   -    1,202,779    -   BLOWN AWAY   -   Carrie Underwood   
08   -    1,104,835    -   TAILGATES AND TANLINES   -   Luke Bryan   
09   -    1,071,047    -   TUSKEGEE   -   Lionel Richie   
10   -    1,023,988    -   NIGHT TRAIN   -   Jason Aldean   
11   -    988,153    -   OVEREXPOSED   -   Maroon 5   
12   -    944,681    -   THE TRUTH ABOUT LOVE   -   Pink   
13   -    903,075    -   SOME NIGHTS   -   Fun.   
14   -    886,303    -   THE GREATEST HITS   -   Whitney Houston   
15   -    858,257    -   MERRY CHRISTMAS BABY   -   Rod Stewart   
16   -    785,417    -   PINK FRIDAY: ROMAN RELOADED   -   Nicki Minaj   
17   -    763,742    -   CHIEF   -   Eric Church
18   -    763,400    -   NOW 41   -   Various   
19   -    718,447    -   UNCAGED   -   Zac Brown Band   
20   -    717,790    -   19   -   Adele   
21   -    700,344    -   MAKING MIRRORS   -   Gotye
22   -    698,286    -   TAKE CARE   -   Drake
23   -    693,343    -   THE LUMINEERS   -   Lumineers   
24   -    655,311    -   EL CAMINO   -   Black Keys
25   -    644,670    -   SIGH NO MORE   -   Mumford & Sons
26   -    641,860    -   TEENAGE DREAM   -   Katy Perry
27   -    621,694    -   CHRISTMAS   -   Michael Buble   
28   -    605,065    -   TORNADO   -   Little Big Town   
29   -    594,374    -   MY KINDA PARTY   -   Jason Aldean   
30   -    592,286    -   WELCOME TO THE FISHBOWL   -   Kenny Chesney   



Also, take a look at this comparison between the top 10 selling albums worldwide of 2009 and the top 10 selling albums worldwide of 2012:

TOP 10 SELLING ALBUMS WORLDWIDE OF 2009

01. Susan Boyle - I Dreamed A Dream - 6.0 million copies
02. Lady GaGa - The Fame (Monster) - 5.9 million copies
03. Black Eyed Peas - The E.N.D. - 4.6 million copies
04. Taylor Swift - Fearless - 4.2 million copies
05. Michael Jackson - Thriller - 4.0 million copies
06. Michael Jackson - Number Ones - 3.6 million copies
07. U2 - No Line On The Horizon - 3.5 million copies
08. Kings Of Leon - Only By The Night - 3.5 million copies
09. Michael Bublé - Crazy Love - 3.3 million copies
10. Beyoncé - I Am... Sasha Fierce - 3.2 million copies


TOP 10 SELLING ALBUMS WORLDWIDE OF 2012

01. Adele - 21 - 9.2 million copies
02. Taylor Swift - Red - 3.8 million copies
03. One Direction - Up All Night - 3.6 million copies
04. Lana Del Rey - Born To Die - 2.9 million copies
05. One Direction - Take Me Home - 2.9 million copies
06. Mumford & Sons - Babel - 2.7 million copies
07. Pink - The Truth About Love - 2.4 million copies
08. Justin Bieber - Believe - 2.3 million copies
09. Coldplay - Mylo Xyloto - 2.2 million copies
10. Maroon 5 - Overexposed  - 2.0 million copies


                                    So, if the next U2 album receives the same radio airplay, exposure, etc as NLOTH did, then it will most likely sell less, because the overall market has shrunk since 2009 when NLOTH was released. Notice above what the #7 album did WORLDWIDE in 2009 VS the #7 album in 2012. The #7 album worldwide in 2012 sold 2.4 million copies, more than a million copies less than NLOTH sold in worldwide in 2009. Were at the point now where in order to have one of the most popular albums of the year, make the global top 10, you need to sell 2 million copies. Its a very different market place from five years ago, and light years different than 10 or 12 years ago.

            Your missing the fact that there are many fans of Taylor Swift and other country stars that obtain the music for free. Without that option, sales for Swift and Adele would be 2 to 3 times as large as the numbers seen for 2012, if not larger.

Offline bethere

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #171 on: March 18, 2013, 05:52:29 PM »
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Either that or they aren't as tech savvy

         Its actually neither. There are just more people trying to obtain albums by Swift and Adele. Most do obtain it their stuff for free, and the minority that don't are represented in the sales figures above.

Offline bethere

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #172 on: March 18, 2013, 05:55:26 PM »
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That list tells me that Country music fans aren't nearly as apt to download free music and opt to pay for it!!  SWift, Underwood, Bryan, Ritchie, Aldean and to an extent Mumford.

Good point.  Some categories of music fans are less likely to thieve music than others.  Country fans are probably more honest than most.  Similiarly, U2's legion of real fans are inclined to buy a copy of their new album than steal it.

                Most people who like Taylor Swift are not country fans, they are into whatever is being played on Top 40 radio. They are in fact pop/rock fans. Its Taylor Swifts ability to cross over into that area which makes her so successful. Most people obtain music for free, even country music fans. If this were the late 1990s, before most people started to obtain music for free, Taylor Swift would be selling 3 times as many albums as she does now.

Offline Matty_Mullens

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #173 on: March 18, 2013, 10:53:43 PM »
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It all depends on the strength of the lead single in grabbing attention.


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I think U2 will be very careful on their selection of the lead single for the new album to make up for the Get on Your Boots mistake.

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Re: Could U2's New Album Sell Less Then NLOTH ?
« Reply #174 on: March 19, 2013, 12:27:34 AM »
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Fun fact: I think in the critics poll in Rolling Stone magazine, Zoo TV was mentioned as one of the best tours of the year, and also one of the worst.  People were very divided on it at the time.

The ability to polarize people is itself a sign of a supreme artist.