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U2 => News and Rumors => Topic started by: zootv on January 10, 2014, 01:13:10 PM

Title: New song during Super Bowl
Post by: zootv on January 10, 2014, 01:13:10 PM
Not sure if this is posted elsewhere but after hearing Ordinary Love on the radio today(twice actually), the DJ said that U2 will debut a brand new track in a Super Bowl ad. He also added that it sounds like nothing they've ever done before, including Ordinary Love(thankfully). He also added the the album will be out in April. FWIW, it's a pretty reliable station in a large market (NYC suburb).
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 10, 2014, 01:14:33 PM
Last time with no Eno, we got "Pop"
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 10, 2014, 01:20:20 PM
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Last time with no Eno, we got "Pop"

???
Title: Re: New song during Super Bowl
Post by: Messenger on January 10, 2014, 01:24:01 PM
You say that like it's a bad thing....if they give us an album as adventurous as Pop but one that they had the time to actually finish (which it would appear they certainly have had) I'd say that's a great thing in my opinion.
Title: Re: New song during Super Bowl
Post by: satellitedog01 on January 10, 2014, 02:18:19 PM
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Last time with no Eno, we got "Pop"

I say we should keep old Brian in the eggholder he belongs in, far from Edge's.
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 10, 2014, 02:22:51 PM
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Last time with no Eno, we got "Pop"

???

I don't think it's necessarily bad, Pop was just way different from everything else
Title: Re: New song during Super Bowl
Post by: Johnny Feathers on January 10, 2014, 02:33:18 PM
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Last time with no Eno, we got "Pop"

???

I don't think it's necessarily bad, Pop was just way different from everything else

I'm not sure I even agree with that.  Pop was a next step from Achtung Baby.  A step too far for some, but the precedent was there already.

I guess if they're putting an ad in the Super Bowl, I'd expect to hear SOME kind of new music during it.  I'm not sure I expect to like it at this point, but I'll certainly be interested to hear what they do.
Title: Re: New song during Super Bowl
Post by: Kurukira on January 10, 2014, 02:57:00 PM
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Not sure if this is posted elsewhere but after hearing Ordinary Love on the radio today(twice actually), the DJ said that U2 will debut a brand new track in a Super Bowl ad. He also added that it sounds like nothing they've ever done before, including Ordinary Love(thankfully). He also added the the album will be out in April. FWIW, it's a pretty reliable station in a large market (NYC suburb).

I actually like Ordinary Love, but this sounds very, VERY encouraging to me.
Title: Re: New song during Super Bowl
Post by: Nico on January 10, 2014, 03:11:43 PM
I remember MTV debuting discotheque and being a bit dazed and confused at the new sound but loving the video.
Title: Re: New song during Super Bowl
Post by: Droo on January 10, 2014, 03:23:22 PM
I imagine it will be this "Invisible" track that got mentioned recently as a possible first single.
Title: Re: New song during Super Bowl
Post by: codeguy on January 10, 2014, 04:09:36 PM
I don't care what U2 says at the superbowl, as long as they say it VERY LOUD!
Title: Re: New song during Super Bowl
Post by: codeguy on January 10, 2014, 04:10:22 PM
to put it another way, quoting a movie:

Him: People say you are sleeping your way to the top
Her: That's OK, as long as they don't say I'm sleeping my way to the middle!
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 10, 2014, 04:31:51 PM
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Last time with no Eno, we got "Pop"

???

I don't think it's necessarily bad, Pop was just way different from everything else

I'm one of those who think Pop wipes the floor with AB.
Title: Re: New song during Super Bowl
Post by: Miami66 on January 10, 2014, 04:38:08 PM
Not buying it. However I will die if it is true :)
Title: Re: New song during Super Bowl
Post by: zootv on January 10, 2014, 04:53:21 PM
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Not sure if this is posted elsewhere but after hearing Ordinary Love on the radio today(twice actually), the DJ said that U2 will debut a brand new track in a Super Bowl ad. He also added that it sounds like nothing they've ever done before, including Ordinary Love(thankfully). He also added the the album will be out in April. FWIW, it's a pretty reliable station in a large market (NYC suburb).

I actually like Ordinary Love, but this sounds very, VERY encouraging to me.

It's not that I dislike it that much, it's a nice little song (b-side).  I just don't want the next album to sound anything like it. I'm hoping the boys get creative and go off in a new bold direction.
Title: Re: New song during Super Bowl
Post by: jc619er on January 10, 2014, 04:58:14 PM
Well I did actually just read the same news in the newest Entertainment Weekly. So maybe it's remotely true. Super Bowl would be a good way to do it since you're about to fall into obscurity for the casual fan.
Title: Re: New song during Super Bowl
Post by: ZooClothes on January 10, 2014, 05:02:49 PM
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Well I did actually just read the same news in the newest Entertainment Weekly. So maybe it's remotely true. Super Bowl would be a good way to do it since you're about to fall into obscurity for the casual fan.

Most bands are in obscurity for the casual music fan nowadays. Back in the 80s, bands stuck in your head for a lot longer. You didn't (often) put on a CD or an album and stop it after one song. Nowadays, it's a pretty short attention span no matter how good a band is. The only way to make something stick longer is to make the splash bigger.
Title: Re: New song during Super Bowl
Post by: An Cat Dubh on January 10, 2014, 05:10:25 PM
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Last time with no Eno, we got "Pop"

???

I don't think it's necessarily bad, Pop was just way different from everything else

I'm one of those who think Pop wipes the floor with AB.

Me too. And Achtung Baby is a brilliant, brilliant album. So where does that leave Pop for me?
Title: Re: New song during Super Bowl
Post by: Starman on January 10, 2014, 06:30:40 PM
I had assumed that a new song would be in the commercial. Interesting that it's also supposed to be different from Ordinary Love.

Does anyone thing that the commercial will leak before the Super Bowl? Many ads show up online at least a few days before.
Title: Re: New song during Super Bowl
Post by: Thunder Peel on January 10, 2014, 06:33:21 PM
If they do indeed air something like this then it would actually make me want to watch the Super Bowl.
Title: Re: New song during Super Bowl
Post by: AchtungPop on January 10, 2014, 06:50:18 PM
Which station was it?
Title: Re: New song during Super Bowl
Post by: zootv on January 10, 2014, 06:56:55 PM
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Which station was it?

107.1 The Peak
Title: Re: New song during Super Bowl
Post by: AchtungPop on January 12, 2014, 09:09:26 AM
So I wonder if the first single will be released to digital music sites on Super Bowl Sunday to capitalize, or on the following Tuesday.
Title: Re: New song during Super Bowl
Post by: Starman on January 12, 2014, 09:37:10 AM
I hope that this ad isn't 4 minutes long. That will just pi*s people off and they won't want to buy the album. Not to mention the band will be spending $33 million on the ad if it's that long. 30 seconds to a minute is best.
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 09:37:59 AM
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I hope that this ad isn't 4 minutes long. That will just pi*s people off and they won't want to buy the album. Not to mention the band will be spending $33 million on the ad if it's that long. 30 seconds to a minute is best.
no way it is a 4 minute commercial.
Title: Re: New song during Super Bowl
Post by: Miami66 on January 12, 2014, 09:53:47 AM
I don't know about that Starman. Remember the "God Made A Farmer" commercial last year?? That was quite long and people loved it.
Title: Re: New song during Super Bowl
Post by: horizon on January 12, 2014, 09:55:03 AM
Or not.

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Title: Re: New song during Super Bowl
Post by: mikepd on January 12, 2014, 10:29:46 AM
So a 'video' not a commercial.  Also if everyone is that excited by the song surely it has to be on the new album ?
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 12, 2014, 12:23:03 PM
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I hope that this ad isn't 4 minutes long. That will just pi*s people off and they won't want to buy the album. Not to mention the band will be spending $33 million on the ad if it's that long. 30 seconds to a minute is best.

It's rumored to be a $4 million ad buy, right? At going rates for SB airtime, it'll be about 2 minutes, like that Chrysler ad with Eminem a few years ago.
Title: Re: New song during Super Bowl
Post by: northstarjo on January 12, 2014, 12:26:10 PM
http://www.torontosun.com/2014/01/11/new-u2-song-to-be-unveiled-during-super-bowl

my favourite part of this article is:  "according to top U2 fansite @U2" . . . .way to go Matt!!!  :D :D :D
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 12, 2014, 12:38:12 PM
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http://www.torontosun.com/2014/01/11/new-u2-song-to-be-unveiled-during-super-bowl

my favourite part of this article is:  "according to top U2 fansite @U2" . . . .way to go Matt!!!  :D :D :D

at least they (@U2.com) got credit this time.
Title: Re: New song during Super Bowl
Post by: Nico on January 12, 2014, 01:06:56 PM
My theory is that it would be great exposure to have "invisible" on a tv advert for RED to run maybe for a couple of months overlapping with say a punchy lead single debuting on Super Bowl halftime and then subsequent radio. The album will have both these songs and give it a better chance for the album to do well.
Title: Re: New song during Super Bowl
Post by: Tumbling Dice on January 12, 2014, 01:16:14 PM
Someone on here told us they were partnering up with another company to pay for the ad.

Title: Re: New song during Super Bowl
Post by: codeguy on January 12, 2014, 01:35:21 PM
Maybe (RED) is the company???
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 12, 2014, 03:03:11 PM
U2 obviously can't say ad is for new album. They're trying to throw people off
Title: Re: New song during Super Bowl
Post by: ecadad on January 12, 2014, 03:23:39 PM
I was reading the New York Times today and there's an article in the art section which seems to me to make it very clear what will be happening regarding the super bowl and an ad. The article is about Beats and Jimmy Iovine, and a new service that will be coming out called "Beats Music", which is apparently similar to Spotify. It will be launched on January 21st; here's the quotes from the article that struck me as being possible U2 related:

"The marketing campaign will include a major integration with AT&T... and even a Super Bowl ad- a blitz not scene in digital music since the days of Apple's dancing-silhouette iTunes commercials".  They even go on the quote Bono. I'm thinking that the Super Bowl ad will be for Beats Music, feature a U2 song, and since Beats is already involved with (RED), that'll be tied in too. It was weird reading that article today of all days. Perhaps the U2 track will be available on Beats Music, or maybe even the entire album will be available on it right after the ad?

Here's a link to the article. http://nyti.ms/1c3NT7B (http://nyti.ms/1c3NT7B)

It all makes too much sense. The mention of the Apple ad brought me memories of U2 Vertigo... anyone else read this and/or think of the connection? I mean, it isn't like Jimmy Iovine has any connection to U2... and why did they bother to email "Bono of U2"?


Title: Re: New song during Super Bowl
Post by: Starman on January 12, 2014, 05:04:57 PM
I'm honestly surprised that U2.com made any confirmation to this.
Title: Re: New song during Super Bowl
Post by: mdmomof7 on January 12, 2014, 05:07:49 PM
ENTIRE band just on the E channel's Golden Globe Red Carpet arrivals interview w/ Ryan Seacrest. Edge made it a point to say that the album is COMING ALONG and they are actually debuting a new song for the RED Campaign during the Super bowl. Ugh!!!!!!!!!!!!!!!!!!!!!!!!!  :'(

Ordinary Love playing in the background!  ;)
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:08:06 PM
Edge said their was something special planned  8)
Title: Re: New song during Super Bowl
Post by: Tumbling Dice on January 12, 2014, 05:10:24 PM
"We're bigger than U.S Steel"

- Bono

Title: Re: New song during Super Bowl
Post by: codeguy on January 12, 2014, 05:23:23 PM
So confusing.....is invisible the new single or not? arrrgghh!!!
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:24:25 PM
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So confusing.....is invisible the new single or not? arrrgghh!!!
it most likely will be!

Edge said it will be the first thing we hear
Title: Re: New song during Super Bowl
Post by: codeguy on January 12, 2014, 05:25:30 PM
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So confusing.....is invisible the new single or not? arrrgghh!!!
it most likely will be!

Edge said it will be the first thing we hear
He said that Haiti Mi Amore would be the first thing people heard from Songs of Ascent back in 2010, so i'm not believing until I see.....
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:26:09 PM
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So confusing.....is invisible the new single or not? arrrgghh!!!
it most likely will be!

Edge said it will be the first thing we hear
He said that Haiti Mi Amore would be the first thing people heard from Songs of Ascent back in 2010, so i'm not believing until I see.....
I'm thinking this is WAY more further along than Songs of Ascent ever was
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:30:51 PM
is it interesting that when I search for U2 on twitter I see ads for Beats Music?!?!?!?!
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:33:12 PM
someones thoughts on Interference:

That they keep saying that it's in the works still... however...

--the edge also just confirmed that the RED single would be the first thing we hear off the album
--U2.com confirmed that invisible is that RED song and we'd hear it soon
--danger mouse is incredibly busy right now with broken bells and is clearly not in a place where he can devote days at a time to U2
--mouse also won't discuss anything u2 related

I'm thinking they're gonna drop the album all at once. It's very clearly done, yet they keep denying that it's done.



hoping they're right
Title: Re: New song during Super Bowl
Post by: codeguy on January 12, 2014, 05:37:48 PM
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http://www.torontosun.com/2014/01/11/new-u2-song-to-be-unveiled-during-super-bowl

my favourite part of this article is:  "according to top U2 fansite @U2" . . . .way to go Matt!!!  :D :D :D

at least they (@U2.com) got credit this time.
Sorry @U2, but interference.com is the top U2 fansite. It's got 10 times the traffic of @u2. @us is still my favorite fansite though.....
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:39:03 PM
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http://www.torontosun.com/2014/01/11/new-u2-song-to-be-unveiled-during-super-bowl

my favourite part of this article is:  "according to top U2 fansite @U2" . . . .way to go Matt!!!  :D :D :D

at least they (@U2.com) got credit this time.
Sorry @U2, but interference.com is the top U2 fansite. It's got 10 times the traffic of @u2. @us is still my favorite fansite though.....
bigger doesn't mean better  ;)

I for one enjoy the smallness of @U2 that comes along with a great group of people
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:41:05 PM
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is it interesting that when I search for U2 on twitter I see ads for Beats Music?!?!?!?!
I searched a few more times and it's still the only ad that comes up
Title: Re: New song during Super Bowl
Post by: The Slow Loris on January 12, 2014, 05:47:35 PM
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someones thoughts on Interference:

That they keep saying that it's in the works still... however...

--the edge also just confirmed that the RED single would be the first thing we hear off the album
--U2.com confirmed that invisible is that RED song and we'd hear it soon
--danger mouse is incredibly busy right now with broken bells and is clearly not in a place where he can devote days at a time to U2
--mouse also won't discuss anything u2 related

I'm thinking they're gonna drop the album all at once. It's very clearly done, yet they keep denying that it's done.



hoping they're right

I agree. Here's what I posted at Interference:

Prediction: U2 will make the entire album available for download immediately following the Superbowl. You heard it here first.   

EDIT: Why you ask? They have something "amazing" planned according to Edge, but he can't reveal anything yet. What would be more amazing than a surprise release advertised by, and immediately following, the biggest commercial of their career? And Danger Mouse is working on the Broken Bells album. If U2 were really finishing up the record, Danger Mouse would be in there until the bitter end, helping to put the finishing touches together. But he's not.
Title: Re: New song during Super Bowl
Post by: THRILLHO on January 12, 2014, 05:48:52 PM
Yea I don't want to even start to think that's true.....I mean....that would be way to progressive and forward thinking
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 12, 2014, 05:49:06 PM
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someones thoughts on Interference:

That they keep saying that it's in the works still... however...

--the edge also just confirmed that the RED single would be the first thing we hear off the album
--U2.com confirmed that invisible is that RED song and we'd hear it soon
--danger mouse is incredibly busy right now with broken bells and is clearly not in a place where he can devote days at a time to U2
--mouse also won't discuss anything u2 related

I'm thinking they're gonna drop the album all at once. It's very clearly done, yet they keep denying that it's done.



hoping they're right

I agree. Here's what I posted at Interference:

Prediction: U2 will make the entire album available for download immediately following the Superbowl. You heard it here first.   

EDIT: Why you ask? They have something "amazing" planned according to Edge, but he can't reveal anything yet. What would be more amazing than a surprise release advertised by, and immediately following, the biggest commercial of their career? And Danger Mouse is working on the Broken Bells album. If U2 were really finishing up the record, Danger Mouse would be in there until the bitter end, helping to put the finishing touches together. But he's not.
If that happens, I'm not sure what I'd do. I'd probably just stand there in utter shock for a few minutes and run to a computer

I still just think it's Invisible and the song will be able to download after along with album news
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 12, 2014, 05:49:44 PM
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http://www.torontosun.com/2014/01/11/new-u2-song-to-be-unveiled-during-super-bowl

my favourite part of this article is:  "according to top U2 fansite @U2" . . . .way to go Matt!!!  :D :D :D

at least they (@U2.com) got credit this time.
Sorry @U2, but interference.com is the top U2 fansite. It's got 10 times the traffic of @u2. @us is still my favorite fansite though.....

well, it's not like @U2 described themselves like that.
Title: Re: New song during Super Bowl
Post by: THRILLHO on January 12, 2014, 05:50:16 PM
Ill just set my hopes on commercial featuring new song, no immediate dl or anything like that.
Title: Re: New song during Super Bowl
Post by: satellitedog01 on January 12, 2014, 06:09:01 PM
It's gonna be Bono in salesman mode in front of a flow-chart pointing out how Beats co-operates with Red and U2 all to end poverty worldwide, and end it with "Get up off you big fat asses, plant it in front of an operational computing terminal and download it the F, ASAP" or something similar.
Title: Re: New song during Super Bowl
Post by: Messenger on January 12, 2014, 07:39:20 PM
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someones thoughts on Interference:

That they keep saying that it's in the works still... however...

--the edge also just confirmed that the RED single would be the first thing we hear off the album
--U2.com confirmed that invisible is that RED song and we'd hear it soon
--danger mouse is incredibly busy right now with broken bells and is clearly not in a place where he can devote days at a time to U2
--mouse also won't discuss anything u2 related

I'm thinking they're gonna drop the album all at once. It's very clearly done, yet they keep denying that it's done.



hoping they're right

I agree. Here's what I posted at Interference:

Prediction: U2 will make the entire album available for download immediately following the Superbowl. You heard it here first.   

EDIT: Why you ask? They have something "amazing" planned according to Edge, but he can't reveal anything yet. What would be more amazing than a surprise release advertised by, and immediately following, the biggest commercial of their career? And Danger Mouse is working on the Broken Bells album. If U2 were really finishing up the record, Danger Mouse would be in there until the bitter end, helping to put the finishing touches together. But he's not.

I like this new theory. It makes sense, except for the part where sounds so un-U2 like. But I think that makes it more likely with the new change in management.

Jay Z surprised everyone by announcing his new album with a joint commercial with Samsung during Game 5 of the NBA finals. Beyonce released her album on a random Wednesday night and people went crazy.

Everyone knows the U2 album is coming, but if they drop it out of the blue during the Super Bowl....that would top them both - even if it exclusive to the Beats streaming service for a limited time (which is just a guess)

Title: Re: New song during Super Bowl
Post by: J_Rock321 on January 14, 2014, 01:33:46 PM
If they do plan to partner with beats do anybody expect a u2 special edition beats headphones just like the special edition ipod.  And plus will anybody buy it.  (People in this forum).
Title: Re: New song during Super Bowl
Post by: bosk1 on January 14, 2014, 02:23:11 PM
Won't the new Beats service only available in the U.S.? Would they release the album in a format only available to US fans? Even if it was for a limited time, that would suck for the rest of the world to have to wait.
Title: Re: New song during Super Bowl
Post by: an tha on January 14, 2014, 02:46:59 PM
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Won't the new Beats service only available in the U.S.? Would they release the album in a format only available to US fans? Even if it was for a limited time, that would suck for the rest of the world to have to wait.


I can't see u2 being that stupid
Title: Re: New song during Super Bowl
Post by: satellitedog01 on January 14, 2014, 03:27:52 PM
Plus the rest of the world wouldn't really have to wait too long either :-)
Title: Re: New song during Super Bowl
Post by: rexstardust on January 14, 2014, 04:04:17 PM
Luckily, U2 fans don't mind waiting.
Title: Re: New song during Super Bowl
Post by: OnlyU2 on January 20, 2014, 05:31:24 PM
For Canadians:  will we see the commercial?

Super Bowl TV commercials Canadians get different Ads

Ads during the Super Bowl get a lot of hype, but during the live broadcast, Canadians often don't see the same ads as those seen in the US.

The reason for this is that Canadian TV stations pay for the right to broadcast the Super Bowl in Canada. To finance that expense, those stations sell separate advertising during the game. In Canada, most of the advertising time is sold to Canadian advertisers who want to reach Canadian audiences. As a result, Super Bowl viewers in Canada see the Canadian ads instead of the ones that US viewers see. Canada and the United States are separate markets for television rights.

Even if you get US TV stations that broadcast the Super Bowl, these stations haven't bought the rights to broadcast the game in Canada. So the American signal carrying the game is usually replaced with a Canadian signal through a process called signal substitution. For a number of years, the US ads have been available on the internet.


http://www.crtc.gc.ca/eng/info_sht/tv12.htm
Title: Re: New song during Super Bowl
Post by: So Cruel on January 20, 2014, 06:09:28 PM
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For Canadians:  will we see the commercial?

Super Bowl TV commercials – Canadians get different Ads

Ads during the Super Bowl get a lot of hype, but during the live broadcast, Canadians often don't see the same ads as those seen in the US.

The reason for this is that Canadian TV stations pay for the right to broadcast the Super Bowl in Canada. To finance that expense, those stations sell separate advertising during the game. In Canada, most of the advertising time is sold to Canadian advertisers who want to reach Canadian audiences. As a result, Super Bowl viewers in Canada see the Canadian ads instead of the ones that US viewers see. Canada and the United States are separate markets for television rights.

Even if you get US TV stations that broadcast the Super Bowl, these stations haven't bought the rights to broadcast the game in Canada. So the American signal carrying the game is usually replaced with a Canadian signal through a process called signal substitution. For a number of years, the US ads have been available on the internet.


http://www.crtc.gc.ca/eng/info_sht/tv12.htm

CTV was horrible yesterday. Saw the same commercial for the show The Following maybe 50x through both games, and I'm not even exaggerating. Same lame commercials over and over.

We will probably only get about 10 - 20% of the ads that the U.S will see on Super Bowl Sunday. Will have to check them out online.
Title: Re: New song during Super Bowl
Post by: KenpoMatt on January 20, 2014, 06:34:34 PM
Don't worry guys, within 5 minutes of the US commercial, we will be able to see it online.
Title: Re: New song during Super Bowl
Post by: Nagrom76 on January 20, 2014, 07:31:03 PM
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Don't worry guys, within 5 minutes of the US commercial, we will be able to see it online.

Exactly. I think the some will be heard before the super bowl though...
Title: Re: New song during Super Bowl
Post by: THRILLHO on January 20, 2014, 07:31:47 PM
I bet it'll leak before the super bowl
Title: Re: New song during Super Bowl
Post by: birdman987 on January 20, 2014, 08:03:15 PM
WORDS to keep the thread going.
Title: Re: New song during Super Bowl
Post by: Frankmenel26 on January 20, 2014, 09:12:12 PM
I think the Super Bowl ad will announce the single, with immediate download, album name and release date, as well as the tour start. I'm even hopeful, that given the ad was filmed in a hanger, we may even see a performance style as which will be a preview of what to expect from the tour.  ;)
Title: Re: New song during Super Bowl
Post by: mdmomof7 on January 20, 2014, 09:26:41 PM
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I think the Super Bowl ad will announce the single, with immediate download, album name and release date, as well as the tour start. I'm even hopeful, that given the ad was filmed in a hanger, we may even see a performance style as which will be a preview of what to expect from the tour.  ;)

What would be even better is free streaming of the album on iTunes even if it's only for a 24 hr. period. THAT would be fun! We would hopefully CRASH iTunes with the demand!
Title: Re: New song during Super Bowl
Post by: Frankmenel26 on January 20, 2014, 10:48:18 PM
The silence from the band is deafening....something big is about to happen IMO. The June release date can do one! The album will be out in March, if not sooner.
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 20, 2014, 11:23:50 PM
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I think the Super Bowl ad will announce the single, with immediate download, album name and release date, as well as the tour start. I'm even hopeful, that given the ad was filmed in a hanger, we may even see a performance style as which will be a preview of what to expect from the tour.  ;)

What would be even better is free streaming of the album on iTunes even if it's only for a 24 hr. period. THAT would be fun! We would hopefully CRASH iTunes with the demand!

Yeah album stream immediately after ad and available download the next day!
Title: Re: New song during Super Bowl
Post by: Rodney T-M on January 21, 2014, 02:30:13 AM
Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
Title: Re: New song during Super Bowl
Post by: The Edges Cat on January 21, 2014, 03:38:40 AM
We'll soon find out. 12 days 'til Christmas Superbowl. ;D
Title: Re: New song during Super Bowl
Post by: Nagrom76 on January 21, 2014, 04:40:50 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.

You might be right, I just can't see them going on Fallon with one song. It doesn't add up...
Title: Re: New song during Super Bowl
Post by: Bantering ram on January 21, 2014, 05:26:36 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.

You might be right, I just can't see them going on Fallon with one song. It doesn't add up...

Isn't there a chance that they'll simply perform material that's already been released (including Ordinary love) as opposed to new songs?
Title: Re: New song during Super Bowl
Post by: Nagrom76 on January 21, 2014, 05:38:31 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.

You might be right, I just can't see them going on Fallon with one song. It doesn't add up...

Isn't there a chance that they'll simply perform material that's already been released (including Ordinary love) as opposed to new songs?

Maybe "invisible" and "ordinary love"...possible. You might be right...
Title: Re: New song during Super Bowl
Post by: boom boom on January 21, 2014, 05:45:40 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.
Title: Re: New song during Super Bowl
Post by: Nagrom76 on January 21, 2014, 05:59:45 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Interesting point...
Title: Re: New song during Super Bowl
Post by: The Slow Loris on January 21, 2014, 06:31:36 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Because U2 would not be footing the bill. The commercial will be for a product. U2's single will be promoting that product. U2 will not ask for money (remember the Vertigo IPod add?). They will get free promotion for the RED charity, and wil be donating their new single (in all likelihood for free). They may even tie in the release date for their new album towards the end of the commercial (as compensation for donating their song for free), but I wouldn't bet on it.
Title: Re: New song during Super Bowl
Post by: rexstardust on January 21, 2014, 11:39:34 AM
I see TurboTax bought a Super Bowl commercial...
Title: Re: New song during Super Bowl
Post by: miryclay on January 21, 2014, 11:50:38 AM
ROTFLOL
Title: Re: New song during Super Bowl
Post by: boom boom on January 21, 2014, 01:16:35 PM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Because U2 would not be footing the bill. The commercial will be for a product. U2's single will be promoting that product. U2 will not ask for money (remember the Vertigo IPod add?). They will get free promotion for the RED charity, and wil be donating their new single (in all likelihood for free). They may even tie in the release date for their new album towards the end of the commercial (as compensation for donating their song for free), but I wouldn't bet on it.

who will be footing the bill?  Any sponsors will definely want something back in return for their 4 million. the ipod commercial didn't cost them 4 million and they themselves benefited from it from the sales of the U2 ipod. 
Title: Re: New song during Super Bowl
Post by: The Slow Loris on January 21, 2014, 01:23:53 PM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Because U2 would not be footing the bill. The commercial will be for a product. U2's single will be promoting that product. U2 will not ask for money (remember the Vertigo IPod add?). They will get free promotion for the RED charity, and wil be donating their new single (in all likelihood for free). They may even tie in the release date for their new album towards the end of the commercial (as compensation for donating their song for free), but I wouldn't bet on it.

who will be footing the bill?  Any sponsors will definely want something back in return for their 4 million. the ipod commercial didn't cost them 4 million and they themselves benefited from it from the sales of the U2 ipod.

Who is footing the bill? The company that is getting the biggest viewership in America for their commercial. Why would any company spend 4 million on a Superbowl commercial?? Exposure combined with a great product equals huge profit. Tying it in with a charity equals even greater profit. Tying it in with a great new U2 song AND a great product equals even greater profit for said company.
Title: Re: New song during Super Bowl
Post by: Starman on January 21, 2014, 05:27:12 PM

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I see TurboTax bought a Super Bowl commercial...

Ba dum pshh
Title: Re: New song during Super Bowl
Post by: TheU2Ken on January 21, 2014, 05:28:34 PM
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I see TurboTax bought a Super Bowl commercial...
Best Post of 2014. calling it now
Title: Re: New song during Super Bowl
Post by: Wtn24 on January 21, 2014, 06:22:05 PM
By tying it to Red allows the sponsor to get a tax deduction. 4 million might sound a lot to us but for major companies it is nothing but a drop in the bucket. Plus you add in the Red and what it stands for equals a tax cut. Pretty simple
Title: Re: New song during Super Bowl
Post by: codeguy on January 21, 2014, 06:58:28 PM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.
because U2 isn't spending $4,000,000: I doubt they will spend anything. Their corporate partner - Beats Music, perhaps - will pay.
Title: Re: New song during Super Bowl
Post by: Argo on January 21, 2014, 11:59:41 PM
I have read that Beats Music definitely have a Superbowl ad. They are tight lipped about it (which I assume is pretty normal for SB ads but never paid much attention to pre SB gossip about them before). Also read that Kia will be using music heavily in their SB ad (yeah, who doesn't though, i know), but can you imagine the new "Kia Invisible" car.

I am tipping the U2 ad is to support Beats and that U2 is simply donating part of proceeds to Red which will be barely mentioned in the ad. Gets various publicity in various different ways. Those of you expecting an album announcement will be disappointed in my view. Think we will then get a new single in April or later, with album to follow in June or later. All works as a nice build up for U2 having received publicity for Ordinary Love, Invisible with SB and Red and then a new single and the album to come. There is simply not enough tour related rumours going on to suggest the album and a tour are close at hand. Or, of course, I have got it all wrong. 
Title: Re: New song during Super Bowl
Post by: Zooropean on January 22, 2014, 12:50:45 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Interesting point...

Yes, but how many people watch the SB. A slot is just a slot without substance and they know that. The simplest of gestures can capture the imagination if the timing is right.

Some publicity you cannot buy.
Title: Re: New song during Super Bowl
Post by: Man Dreams One Day to Fly on January 22, 2014, 07:17:43 AM
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Yes, but how many people watch the SB. A slot is just a slot without substance and they know that. The simplest of gestures can capture the imagination if the timing is right.

Some publicity you cannot buy.

108.69 million people watched Super Bowl XLVII (last year's one) on average in the U.S.
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 22, 2014, 08:42:12 AM
I'm expecting U2 to take up a lot of the commercial just like. All the people in the beats commercial.
Title: Re: New song during Super Bowl
Post by: Albono on January 23, 2014, 11:19:05 PM
Now we know this isn't a tie-in with Beats.
Title: Re: New song during Super Bowl
Post by: MASTER YODA on January 24, 2014, 01:43:58 AM
U2 probably not cool enough
Title: Re: New song during Super Bowl
Post by: The Edges Cat on January 24, 2014, 04:21:36 AM
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Yes, but how many people watch the SB. A slot is just a slot without substance and they know that. The simplest of gestures can capture the imagination if the timing is right.

Some publicity you cannot buy.

But the ads are watched worldwide. Heck, they're more watched and reported on than the game itself.
Title: Re: New song during Super Bowl
Post by: Messenger on January 24, 2014, 07:23:05 AM
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Yes, but how many people watch the SB. A slot is just a slot without substance and they know that. The simplest of gestures can capture the imagination if the timing is right.

Some publicity you cannot buy.

But the ads are watched worldwide. Heck, they're more watched and reported on than the game itself.

That's why U2 announced their plan a full week and a half before the Super Bowl too. It will be reported by every major news outlet in every medium, so they paid for airtime but they're already getting publicity from just a simple post on their website. And the (RED) donation and the free download gives it a nice bit of substance.
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 24, 2014, 08:10:34 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Because U2 would not be footing the bill. The commercial will be for a product. U2's single will be promoting that product. U2 will not ask for money (remember the Vertigo IPod add?). They will get free promotion for the RED charity, and wil be donating their new single (in all likelihood for free). They may even tie in the release date for their new album towards the end of the commercial (as compensation for donating their song for free), but I wouldn't bet on it.

who will be footing the bill?  Any sponsors will definely want something back in return for their 4 million. the ipod commercial didn't cost them 4 million and they themselves benefited from it from the sales of the U2 ipod.

Who is footing the bill? The company that is getting the biggest viewership in America for their commercial. Why would any company spend 4 million on a Superbowl commercial?? Exposure combined with a great product equals huge profit. Tying it in with a charity equals even greater profit. Tying it in with a great new U2 song AND a great product equals even greater profit for said company.

Looks like it's an ad for (RED):   http://music.msn.com/music/article.aspx?news=848929
Title: Re: New song during Super Bowl
Post by: The Slow Loris on January 24, 2014, 08:13:54 AM
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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.

Because U2 would not be footing the bill. The commercial will be for a product. U2's single will be promoting that product. U2 will not ask for money (remember the Vertigo IPod add?). They will get free promotion for the RED charity, and wil be donating their new single (in all likelihood for free). They may even tie in the release date for their new album towards the end of the commercial (as compensation for donating their song for free), but I wouldn't bet on it.

who will be footing the bill?  Any sponsors will definely want something back in return for their 4 million. the ipod commercial didn't cost them 4 million and they themselves benefited from it from the sales of the U2 ipod.

Who is footing the bill? The company that is getting the biggest viewership in America for their commercial. Why would any company spend 4 million on a Superbowl commercial?? Exposure combined with a great product equals huge profit. Tying it in with a charity equals even greater profit. Tying it in with a great new U2 song AND a great product equals even greater profit for said company.

Looks like it's an ad for (RED):   http://music.msn.com/music/article.aspx?news=848929

Yes, which works very well since RED has many partners who can share the cost. I wouldn't be surprised if Bank of America are throwing in most of it though. They needed the image makeover.
Title: Re: New song during Super Bowl
Post by: codeguy on January 24, 2014, 10:24:16 AM
Bank of America will be footing the bill for this. (RED) and U2 will not pay a penny
Title: Re: New song during Super Bowl
Post by: Messenger on January 24, 2014, 10:32:13 AM
That's what I'm guessing. Well, I'm guessing U2 will be paying for the actual music video, or their record company would. They'll be able to use that long after this promo is finished - since I'm assuming it's more of a music video that's being used in a commercial. And not a commercial that's made to look like a music video.

But I could be wrong.
Title: Re: New song during Super Bowl
Post by: An Cat Dubh on January 24, 2014, 12:24:47 PM
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Bank of America will be footing the bill for this. (RED) and U2 will not pay a penny

Yup, brilliant isn't it. Get someone else to pay to promote your new music, while also aiding a good cause.
Title: Re: New song during Super Bowl
Post by: imaginary friend on January 24, 2014, 03:37:31 PM
The RED ad will air in between the 1st and 2nd quarters:   https://twitter.com/atu2/status/426844395699060736

...also, that Audi ad with Sarah McLachlan sounds like a hoot!   :D
Title: Re: New song during Super Bowl
Post by: Starman on January 25, 2014, 06:55:30 PM

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The RED ad will air in between the 1st and 2nd quarters:   https://twitter.com/atu2/status/426844395699060736

...also, that Audi ad with Sarah McLachlan sounds like a hoot!   :D

I'm glad we know now. I assumed it would be around halftime but I guess they don't want to interfere with Bruno Mars.
Title: Re: New song during Super Bowl
Post by: fresno dave on January 25, 2014, 10:09:29 PM

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Guys, this is just a bloody one off single I think, with no connection to the album. That's what everything that U2 has said about it seems to imply. Wishing otherwise but not getting my hopes up.
that is what I was thinking, but then thought why would thye spend 4 million on a superbowl commercial for a charity single that is not going to be on their new album?  Doesn't make sense.
[/quote]

Bono says it's on the album here in this video:

http://www.cnbc.com/id/101358699
Title: Re: New song during Super Bowl
Post by: singnomore on January 25, 2014, 10:46:00 PM
I guess there is a possibility they have persuaded whoever needs to be persuaded to waive the $4m cost as it's for charity?
Title: Re: New song during Super Bowl
Post by: Messenger on January 26, 2014, 07:07:52 AM
I doubt it. If they do it for U2, BoA and (RED), how many companies would just tie their product to a charity for next year? Every single one.
Title: Re: New song during Super Bowl
Post by: OnlyU2 on January 26, 2014, 09:17:01 AM
visitors can't see pics , please You are not allowed to view links. Register or Login or You are not allowed to view links. Register or Login
Title: Re: New song during Super Bowl
Post by: Messenger on January 26, 2014, 09:31:24 AM
I forgot all about that video. With good reason ha, I'm with Adam in that one. Not their greatest.
Title: Re: New song during Super Bowl
Post by: Starman on January 26, 2014, 11:12:49 AM

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I forgot all about that video. With good reason ha, I'm with Adam in that one. Not their greatest.

What video?
Title: Re: New song during Super Bowl
Post by: Messenger on January 26, 2014, 11:22:20 AM
The US version for Stuck in a Moment...

http://vimeo.com/17176433

This one is much better - http://youtu.be/fVvYgXyi0Tk
Title: Re: New song during Super Bowl
Post by: ZooClothes on January 26, 2014, 11:26:46 AM
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The US version for Stuck in a Moment...

http://vimeo.com/17176433


Ah yes.....nothing like being U2 pun-bludgeoned by John Madden.
Title: Re: New song during Super Bowl
Post by: Starman on January 26, 2014, 12:45:15 PM
Oh, I forgot about that too. I actually like that video.
Title: Re: New song during Super Bowl
Post by: miryclay on January 27, 2014, 04:50:06 AM
Worst video ever.

This one is even better.

http://www.youtube.com/watch?v=zKdxd718WXg
Title: Re: New song during Super Bowl
Post by: zeeTV on January 28, 2014, 01:40:03 AM
I've always watched the Superbowl in Australia on Channel 10/ or the digital sports Channel ONE, and they never have the Ad's. Hoping the ESPN coverage is direct from the US, and we get to see this U2 ad.
Soo excited, 6 days to go  :D